Storytelling Guidelines
WORLD VISION
World Vision is one of the world’s largest humanitarian organisations, working across nearly 100 countries to support children and communities facing poverty and injustice. We partnered with the brand to help develop a storytelling framework that guides how stories are chosen, framed and told across imagery and design.
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Storytelling Guidelines
WORLD VISION
World Vision is one of the world’s largest humanitarian organisations, working across nearly 100 countries to support children and communities facing poverty and injustice. We partnered with the brand to help develop a storytelling framework that guides how stories are chosen, framed and told across imagery and design.
Services:
Branding, Narrative,
Visual Principles
A clear guide for visuals to make hope feel lived, not staged.
Storytelling Principles
A system designed to move toward stories that feel lived and specific.
Image Selection
From observation to immersion – choosing imagery that captures environment, motion and genuine connection, while remaining responsive to context.
Visual Examples
Examples of how the framework flexes to suit medium and format.