Wait for it

Good Things
Take Time


3:AM is a multi-disciplinary creative studio working across the fields of design, motion, photography, and film with a heavy focus on branding.

Who we are


We’re on a mission to launch long-lasting brands, products, and services that have a positive impact on the world. That’s our way to improve the quality of life of those we reach.


Creating great brand identities, provocative images, beautiful event experiences, friendly user interfaces, and animated graphics are what we love best. Our projects strive to define purpose, create significance, spark curiosity and joy.


Our work is designed to function across many applications—physical, digital, and spatial. We care deeply about high-quality production, flawless execution, and value working with brands that understand the importance of investing in quality design.

Our process


A great idea can come at any moment. Sometimes at the most inconvenient of times. Capturing a great idea requires dedication and creating an environment for creativity to blossom. It’s about discovery.


We start by gathering information: Asking the Important Questions. Identifying The Problem. Finding the Right Angle. The result? Great ideas with a strategy to match it.


To execute on our creativity, we structure each project into stages, organise tasks within, and timeline every milestone from start to finish. What does this mean? Projects delivered on time. Regular communication. Results.


If you have a project that you need help with, please contact us here.

We offer



Creative Direction
Brand Identity
Brand Strategy
Campaign Artwork
Concept Development
Logo Design

Graphic Design


Stationary Design
Music Artwork & Packaging
Print & Production
Layout Design
Signage & Environmental



Motion Graphics
Short Films
Digital Content



Retouching / Editing
Campaign Photography
Fashion & Lookbooks
Product / Still Life
Event / BTS
Social Campaign

Selected clients


SONY Australia, Merivale, BAZAAR, DIAGEO, Acer, Ferrari, Heineken, Moët, Talisker, World Class, Bonzai, George Kemp + Associates, Good Food & Wine Show, WIBIH, Think Inc, AFL Western Bulldogs, Netflix, Talk2Media, NewsCorp, XXXX Gold


Merivale, Art Central, Sydney Contemporary, Alfred, Tapei Arts Fair, Underbelly Arts, Justin Cassin, ELLE, Tim Ross, Charlotte Agnew, Winifred, Five Fables, Art Fair Australia, Good Fuel Co, Studio Eclectic, Food Safari, Devino


SONY BMG, Universal Music, EMI, Glassnote Records, Ministry of Sound, Mercury Records, Lost Paradise, CHVRCHES, TA-KU, Paul Dempsey, Mansionair, HARTS, Anatole, Glades, Oliver Tank, Mosman Alder, Nocturnal Tapes, TEEF, Grasshopper, Kyoto Skies, I Know Leopard, OutsideIn, The Gate, Volumes, MAVENS, Dew Process


TEDxSydney, City West Housing,

Who we are

Jonathan Key

Jonathan Key

Founder & Creative Director

Jonathan is a director & art designer who entered the design industry creating album artwork before working at various design studios.


He has designed for TEDxSydney, SONY Australia, City West Housing and Paul Dempsey, amongst many others. His work is not limited to a single medium and has been expressed through posters, record packaging, beer bottles, billboards, light installations, film, and much more.


In 2017, he opened Studio 3:AM and has worked on branding and creative projects for various clients around the world.



Catherine Tsang

Catherine Tsang

Art Director & Designer

Graduate of Tractor Design School (2016), Intern at Semi-Permanent (2016), member of the AGDA student council (2016-18). With a background in psychology, Cat’s interests lies in the interplay of design, culture, business and technology.