Wait for it

Good Things
Take Time


3:AM is a multi-disciplinary creative studio working across the fields of design, motion, photography, and film with a heavy focus on branding.

Who we are


We’re on a mission to launch long-lasting brands, products, and services that have a positive impact on the world. That’s our way to improve the quality of life of those we reach.


Creating great brand identities, provocative images, beautiful event experiences, friendly user interfaces, and animated graphics are what we love best. Our projects strive to define purpose, create significance, spark curiosity and joy.


Our work is designed to function across many applications—physical, digital, and spatial. We care deeply about high-quality production, flawless execution, and value working with brands that understand the importance of investing in quality design.

Our process


A great idea can come at any moment. Sometimes at the most inconvenient of times. Capturing a great idea requires dedication and creating an environment for creativity to blossom. It’s about discovery.


We start by gathering information: Asking the Important Questions. Identifying The Problem. Finding the Right Angle. The result? Great ideas with a strategy to match it.


To execute on our creativity, we structure each project into stages, organise tasks within, and timeline every milestone from start to finish. What does this mean? Projects delivered on time. Regular communication. Results.


If you have a project that you need help with, please contact us here.

We offer



Creative Direction
Brand Identity
Brand Strategy
Campaign Artwork
Concept Development
Logo Design
Social Media
Icon Design

Graphic Design


Stationary Design
Music Artwork & Packaging
Print & Production
Layout Design
Signage & Environmental



Motion Graphics
Short Films
Digital Content



Retouching / Editing
Campaign Photography
Fashion & Lookbooks
Product / Still Life
Event / BTS
Social Campaign

Selected clients


SONY Australia, Merivale, BAZAAR, DIAGEO, Acer, Ferrari, Heineken, Moët, Talisker, World Class, Bonzai, George Kemp + Associates, Good Food & Wine Show, WIBIH, Think Inc, AFL Western Bulldogs, Netflix, Talk2Media, NewsCorp, XXXX Gold


Merivale, Art Central, Sydney Contemporary, Alfred, Tapei Arts Fair, Underbelly Arts, Justin Cassin, ELLE, Tim Ross, Charlotte Agnew, Winifred, Five Fables, Art Fair Australia, Good Fuel Co, Studio Eclectic, Food Safari, Devino


SONY BMG, Universal Music, EMI, Glassnote Records, Ministry of Sound, Mercury Records, Lost Paradise, CHVRCHES, TA-KU, Paul Dempsey, Mansionair, HARTS, Anatole, Glades, Oliver Tank, Mosman Alder, Nocturnal Tapes, TEEF, Grasshopper, Kyoto Skies, I Know Leopard, OutsideIn, The Gate, Volumes, MAVENS, Dew Process


TEDxSydney, City West Housing,

Who we are

Jonathan Key

Jonathan Key

Founder & Creative Director

Jonathan’s background in creative direction & design brought him to founding Studio 3:AM.


As director, he brings design thinking to creative projects, facilitating ideas that elevate brands.

Marty Luther

Marty Luther

Art Director & Designer

Marty Luther has worked in art direction for several years for brands such as Afterpay and Merivale. He was previously the lead designer at Loyal Agency.

His experience has seen him design for brands great and small, all with precision.

Mike Spiteri

Mike Spiteri

Graphic Designer & Illustrator

Winner of the prestigious D&AD Fresh Blood award, Mike Spiteri is all about precision and attention to detail.


Mike ensures that big ideas are executed to perfection.

Earnest Capangpangan

Earnest Capangpangan

Digital Director

Earnest is a senior designer with over 5 years of experience in UI design for applications, chatbots, and both desktop and mobile websites for clients such as Vivid Sydney, Barangaroo, Scenic World, and Sydney Zoo.

Katrina Che

Katrina Che

Motion Designer

Katrina Che is a Motion Designer crafting stories and ideas into exceptional 2D and 3D animation.

She has worked on commercial projects for clients such as Nature’s Way and Sony Australia.

Jay Patel

Jay Patel

Director of Photographer

Jay has shot for a prestigious list of clients including the Sydney Opera House, Merivale, Google and The Sydney Symphony Orchestra.


His photography has been rolled out to campaigns Australia wide in multiple formats.

Andrew McNaughton

Andrew McNaughton

Digital Director

Andrew has a background in design with over 10 years of web development experience. His passion for all things internet and digital helps create extraordinary experiences for brand and clients worldwide.