The most indispensable platform in the Asia-Pacific region for helping creative people share their ideas and achieve their goals.

SXSW Sydney is a week-long celebration that brings together the world’s brightest minds. Similar to a celestial object, it attracts creatives, innovators, and thinkers from all around the globe. More than just an event, SXSW Sydney serves as a launchpad for creative brilliance.

Studio 3AM collaborated with the SXSW Sydney team to create the 2024 visual identity and campaign assets for the event. We established a cohesive and striking visual identity across print, digital, and motion platforms. Our aim was to appeal to the target audience and embody the essence of SXSW Sydney as a hub for creativity and collaboration.

As the event continues to grow and develop, this project will further evolve. We anticipate revealing additional brand applications in the forthcoming months.

As part of our comprehensive approach, we crafted an array of 3D objects, each symbolising a distinct pillar – Gaming, Tech & Innovation, and Screen. These 3D objects can be combined to signify the fusion of diverse ideas, or isolated to represent their individual pillars. This strategic design choice encapsulates the essence of collaboration and individuality within each pillar.