Classical music is an immersive experience that provides a unique thrill and emotional charge. No two performances are alike.

The Sydney Symphony Orchestra, with its unmatched level of mastery and quality, creates a truly immersive classical music experience that is unparalleled in the heart of Sydney.

This collective power brings to life moments that are both moving and unforgettable. From introducing new music pieces to attracting world-class artists, the Sydney Symphony Orchestra is constantly pushing the boundaries of what is possible in the world of music.

In a saturated market with many events, shows, and experiences for music, art, and culture enthusiasts, the Sydney Symphony Orchestra needed a campaign to excite existing subscribers about the upcoming season and encourage them to resubscribe. Furthermore, the campaign aimed to regain the interest of former subscribers and attract a new audience.

Our discovery process involved immersing ourselves in their world by attending concerts, conducting market research, analysing their competitors, studying industry trends, and identifying audience segments. Additionally, we audited the brand’s brochures and campaign assets.

We collaborated with the Sydney Symphony Orchestra to conduct a campaign and photoshoot that embraced the client’s desired aesthetic. The photo treatment we used captured a dynamic moment and applied a more surreal approach to the photo editing.

This resulted in a collection of high-quality photography images, a new brochure layout and style, and an extensive exploration of visual design, motion graphics, and language across multiple presentations.

Credits:
Creative Direction, Design, Motion: Studio 3AM
Photography: Photoplay & Nick Bowers