All Conditions
Sony AU
About the project
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All Conditions
Sony AU
About the project
SONY is one of the world’s leading audio manufacturers, renowned for their design and build quality. Our challenge was to create a distinctive campaign for SONY’s new line of EXTRA BASS speakers that had the highest weather/element resistant rating when compared to their competitors.
Our solution was the creation of the ‘All Conditions’, a campaign that highlighted the durability of their portable speaker range by showing it withstand the problems of everyday life in stylised scenarios.
The campaign was executed across a range of touch points including activations, retail signage, merchandise, socials and a TVC.
Services:
Campaign, Design,
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Mobile friendly version of the SONY microsite
