Sony provides a constantly expanding range of cameras designed specifically for vloggers and content creators at various levels and price points.

To differentiate the vlogging camera category from their broader digital imaging product lines, Sony commissioned us to create a unique look and feel. They needed a system to help distinguish between cameras and guide the audience in selecting the right one for their needs.

Our solution was the “Let Your Story Unfold” campaign. Our goal was to develop a compelling marketing campaign that would appeal to both professional and amateur filmmakers, vloggers, and content creators.

We developed a marketing campaign highlighting the camera’s unique features and capabilities, emphasising its versatility and adaptability.

The tagline “Let Your Story Unfold” suggests that the camera has the power to unlock and unleash the user’s creative and storytelling potential.

Our marketing materials, including social media posts, HTML5 Digital Banners, and product videos, showcased the camera’s vari-angle LCD screen and advanced autofocus system.

The campaign demonstrated the power of a compelling marketing campaign focusing on a product’s unique features and capabilities, appealing to a wide range of users and showcasing the Sony ZV cameras’ ability to help users explore new creative avenues.