About
We're a collective of good people crafting good design. We believe that good design can make big change, and we collaborate with imaginative brands who want to make their mark in culture.
That belief runs through everything we do. In the way a brand makes someone feel seen. In the way a space feels to move through. In the small moments that bring people together around something worth caring about.
For us, aesthetics and meaning have always been the same conversation. We care about what something says as much as how it looks and the cultural weight it carries out into the world. That’s the standard we bring to every project, regardless of size.
We work with brands, cultural institutions, startups and people at every stage – from strategy and identity to brand evolution and campaign. Whatever the brief, we bring the same conviction: that great design doesn’t just communicate. It changes how people see the world.
Our Team
Jonathan Key
Founder & Creative Director
Marty Luther
Partner & Design Director
Ria Gibson
Studio Manager
Remi Abayomi
Strategy Director
Mike Spiteri
Art Director
Julia Favaloro
Art Director
Hanseul Lee
Motion Designer
Misty Paul
Designer
Alana Wulff
Copywriter
Jeremy Liu
Developer
Services. Skills.
- Advertising
- Art Direction
- Animation
- Branding
- Brand Strategy
- Consultancy
- Copywriting
- Concepts
- Commercials
- Digital
- Design
- Environmental
- Exhibition
- Film & Video
- Identity
- Illustration
- Installation
- Interactive
- Motion Design
- Naming
- Packaging
- Photography
- Print / OOH
- Production
- Social Strategy
- Social Content
- Strategy
- Website Design
Branding Process
01
Discovery
We start by aligning on the opportunity. Through workshops, stakeholder conversations and research, we unpack the context around your project: your audience, objectives, constraints and ambitions. Whether it’s a brand, campaign or piece of content, this stage ensures we’re solving the right problem with a clear strategic foundation.
02
Creative Development
With a clear strategy in place, we develop creative territories that respond to the brief in different ways. This could include brand systems, campaign ideas, motion approaches or content directions. Each territory is grounded in a strong idea and brought to life through references, prototypes or sample executions to help you clearly see the potential.
03
Design & Production
Once a direction is chosen, we move into making. We design, animate, build and refine – shaping the work into its final form across all required outputs. This stage is collaborative and iterative, with structured feedback rounds to ensure everything is resolved to a high standard.
04
Handover & Launch
We prepare everything for rollout. This might include final assets, guidelines, brandkits or implementation support depending on the scope. Whether it’s a campaign launch, brand rollout or content release, we make sure the work is delivered clearly, consistently and ready to perform in the real world.