Wait for it

Good Things
Take Time

The 10th Letter

Jay Patel is a Sydney based photographer and director. He was looking for an updated look and own-able brand identity. We created a modular design system that empowers the work to shine.


The ‘1’, ‘0’ and ‘J’ characters create an iconic logomark which rotates, stretches and transforms to organise the work for clients.

3D Logo

Portfolio for prospective & recurring clientele

Portfolio Pages

Transforming Logo

3D Logo

Portfolio Pages (continued)

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