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Sony – All Conditions

You know it sounds amazing because it’s a Sony. And now it’s able to handle ALL CONDITIONS. Meet Sony’s latest range of Wireless Speakers built to withstand the Aussie environment.

SONY is one of the world’s leading audio manufacturers, renowned for their design and build quality. Our challenge was to create a distinctive campaign for SONY’s new line of EXTRA BASS speakers that had the highest weather/element resistant rating when compared to their competitors.


Our solution was the creation of the ‘All Conditions’, a campaign that highlighted the durability of their portable speaker range by showing it withstand the problems of everyday life in stylised scenarios.


The campaign was executed across a range of touch points including activations, retail signage, merchandise, socials and a TVC.

  • DESIGNER: Catherine Tsang
  • FILM DIRECTOR: William Suen
  • CINEMATOGRAPHER: Benjamin Powell
  • SOUND DESIGNER: Rory Steuart

Sony SRS 2018 - All Conditions 15 Second Cut

Sony SRS 2018 - All Conditions Complete Cut