Brand Identity
Send It! Social Club
Where legends are accidentally made.
Formerly Sportsplus, Send It! needed to shift their perception from sports venues for sports lovers, to social experience venues for anyone looking to have a memorable time with friends.
Through a renaming process and extensive brand workshop, we honed in on what made Send It! venues so fun. The power of play to build relationships and create memories. While high-tech sports simulators are the material offering, it is the experiences that this technology makes possible that makes Send It! fun, regardless of skill or background.
We created a high-energy and unapologetically fun brand identity that captured the venues’ personality as a host that knows how to bring the fun and encourages everyone to join in.
From the use of cheeky copywriting to animations that capture a feeling of chaos, the identity moves away from a focus on sport to a focus on the memorable moments that play can provide.
