TEDxSydney Youth 2023
TEDxSydney
TEDxSydney Youth showcases the ideas of the future - led by the Australians of the future.
On Wednesday 24 May students, parents and teachers will gather at the Riverside Theatre in Parramatta to be inspired and motivated by talks, performances and films. The theme of ‘Future Creators’ acknowledges that young people are the most connected and technically literate generation yet. They are not inheriting the future – they are creating it.
We were engaged to create the brand identity for the 2023 event. A design system for onscreen graphics was created alongside a style guide to allow their in-house team to roll out the brand identity.
TEDxSydney Youth 2023
TEDxSydney
TEDxSydney Youth showcases the ideas of the future - led by the Australians of the future.
Services:
Branding, Campaign, Creative Direction, Design,
The theme of ‘Future Creators’ is reflected through custom typography that expresses in organic forms human connectivity and creativity.
The hyper realistic 3D metallic type communicates the state of ‘futuristic-like’ technology that we have access to today. Together these contrasting ideas work to create a vivid mark that references the Y2K aesthetic.
Soft gradients are used as background elements, giving a sense of light and boldness.
A hint of realism has been created as the gradient colours are reflected in the metallic type. Together, the fluid forms and bold colours work to create a vivid identity that reflects the inspiring community of young people who are reimagining our world.
