The third annual BAZAAR in Bloom, charity gala and couture runway show was staged by Harper’s BAZAAR Australia & the Royal Hospital For Women Foundation to raise much-needed funds for the hospital’s new fertility clinic.

The third annual BAZAAR in Bloom, charity gala and couture runway show was staged by Harper’s BAZAAR Australia & the Royal Hospital For Women Foundation to raise much-needed funds for the hospital’s new fertility clinic.

Guests, including Jesinta Franklin, Jessica Kahawaty and Erin Holland, enjoyed a three-course meal at the Ivy Ballroom in Sydney’s CBD, with champagne courtesy of Laurent-Perrier and beer by Kirin. Between entree and mains, attendees were treated to a show-stopping performance by Australian artist Megan Washington (who is, fittingly, seven months pregnant with her first child), followed by a couture runway show and auction later in the evening.

Alfred called on 3AM to roll out their creative to a range of collateral including the programme, place cards, paddles, raffle tickets, a media wall & screen content.

Design, Retouching & Motion: Jonathan Key
Creative/Art Direction: Alfred
Photography: Toby Burrows