Whether you need to prioritise stills, video, action, or want it all — Endless Potential Starts with Sony.

Sony Australia approached us to create a campaign for their Alpha Full Frame High system of cameras. The system was designed to be exceptional for shooter’s across all disciplines.

The campaign highlighted the strengths of each camera while showcasing them as a cohesive system that will deliver the best results for all shooting needs.

Specific copy and colour codes were created for each of the different models within the system to allow differentiation. Awe-inspiring imagery was paired with spaced out lettering to create a more premium look and feel.