World Class Australia 2018

Since its launch in 2009, Diageo Reserve WORLD CLASS has been instrumental in transforming fine drinking and cocktail culture around the world.


Now in over 60 countries, World Class has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme. WORLD CLASS Bartender of the Year competition brings together the best bartending talent from around to globe to decide who will be crowned the world’s best bartender.

3:AM was contracted by Alfred and Winifred to roll out the identity for the 2018 edition. The roll out included Invites, Menus, Informative Challenger PDFs, Signage, EDMs, Certificates, Coasters, Projections, Gift Bags and an Animated Call To Entry Video.

Creative Direction + Producer: Alfred • Producer: Winifred
Animation, Design, Signage: 3:AM • Photography: Daniel Boud