TEDxSydney is the leading platform for the propagation of Australian ideas, creativity and innovation to the rest of the world.
TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages.
3:AM evolved the existing visual identity and rolled it out across various mediums: Print, Merchandise, oOh! Media, Social Media.
Design Direction, Design, Retouching + Animation: Jonathan Key
Design: Catherine Tsang, Angela Tam
3D Renders: Substance
Special Thanks To: Remo Giuffré & Renee Gangemi
Photography of Printed Collateral: The 10th Letter (Jay Patel)
Photography of ICC Sydney: Jonathan Key
Photography of TEDxSydney Signage: JJ Halans