Good Fuel Co.

Art Direction, Design & Animation: Jonathan Key

Good Fuel Co. is a local merchant purveying unique athletic brands from around the world. We exist to connect athletes and adventurers with fine products that will help them enjoy the good things in life and go the distance.

Good Fuel Co. only works with the best, sourcing products from people who are contagiously passionate about their craft. Our makers range from the pristine, organic food capital Denmark to the world-renowned textile mills of Milan Italy. All products not only look good, but also perform to the most exacting standards. ‘Technical testing’ for us means fruit & nut bars that survive frontline military conditions under extreme temperatures, or wonderfully comfortable socks loved by ultra-runners and Iron distance triathletes.

Good Fuel Co. partners with like-minded independent retailers to bring these amazing products to people in Australia and New Zealand.