Bazaar In Bloom


The Royal Hospital For Women is committed to providing innovative patient care which doesn’t end when you leave the door.

The third annual BAZAAR in Bloom, charity gala and couture runway show was staged by Harper’s BAZAAR Australia & the Royal Hospital For Women Foundation to raise much-needed funds for the hospital’s new fertility clinic.

Guests, including Jesinta Franklin, Jessica Kahawaty and Erin Holland, enjoyed a three-course meal at the Ivy Ballroom in Sydney’s CBD, with champagne courtesy of Laurent-Perrier and beer by Kirin. Between entree and mains attendees were treated to a show-stopping performance by Australian artist Megan Washington (who is, fittingly, seven months pregnant with her first child), followed by a couture runway show and auction later in the evening.

Alfred called on 3:AM to roll out their creative to a range of collateral including the programme, place cards, paddles, raffle tickets, a media wall & screen content.

Creative/Art Direction: Alfred | Photography: Toby Burrows | Design, Retouching & Motion: Jonathan Key
Disciplines: Print, Layout, Retouching